Crafting Trusted B2B Brands that Drive Growth

Alethea O'Dell, CPSM & FSMPS

I transform brands with the precision of data and the magic of storytelling. For more than two decades, I’ve delivered year-over-year growth exceeding 20%, turning businesses into trusted market leaders. Let’s craft your next success story.

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Some career highlights

Strategies with impact

50% Surge in sales qualified leads from digital overhaul

$25m+ Opportunities from 1 event

Shaved 2 months from sales cycle using ABM and data analysis

30+ Marketing Communication & Leadership Awards

Projects

SAMPLES

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December 18, 2024

BlackBear Labs Launch Generates $1 million Opportunities in 5 Months

December 18, 2024

Sales Qualified Leads Surge 50% with Digital Overhaul and Content Strategy

December 19, 2024

Degenkolb 70th Anniversary Integrated Campaign Changes Perception and Reinvigorates Revenue

Integrated Campaigns
December 19, 2024

SMPS: Leadership and Brazen Vision Return Chapter to Largest in the Country

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December 27, 2024

Enhanced SaaS Product Drives Rebrand and Relaunch to Market

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I DON'T MAKE THINGS LOOK PRETTY

I am trusted to build brands that grow business

Alethea’s marketing strategies blend data-driven insights with bold creativity to drive results. She generated significant opportunities for our BlackBear Labs within four months of its introduction to the market; she achieved this remarkable result with an extremely tight budget. Her extraordinary abilities and genuine care for people fosters greater collaboration, innovation, and trust than would otherwise be possible.

Pierre Trapanese, CEO
Northland Controls

Alethea is a strong and effective tactical leader who built a team of highly competent employees with high morale.  Alethea held employees accountable and was able to have the hard conversations when necessary. At the same time, she earned the loyalty and admiration of her team. She became an instrumental strategic thinker within the company, and her words carried a significant impact on firm-wide operations. She quickly earned the confidence of the CEO, me, and the Group Directors as both a developer and an implementer of the firm’s five-year strategic plan.

Bob Beggs, Retired CFO
Degenkolb Engineers

Not only is there no one better in the industry when it comes to marketing, brand and communications strategies, there’s also no human I know who is a bigger champion of people. To know this woman is to love her. To get to work with her was the greatest blessing in my career — and despite that being 12+ years ago, I’m still incredibly lucky to call her one of my most cherished friends.

Julie Hyson, Former Employee, Client and Colleague
Current: America's Lead, JLL

Alethea achieved national recognition for her work in our industry. She was a key member of my leadership team for over 10 years. She transitioned the then dysfunctional Marketing team into a high-performing team that genuinely cared about each other and are friends to this day. By trusting her vision, direction, and judgement, she streamlined the marketing organization to best serve all offices, putting an end to fighting over what teams would be put on what pursuits, and increased the proposal win rate by 20%.

Chris Poland, Retired CEO
Degenkolb Engineers

Alethea always saw the people in the business and battled relentlessly for them. I appreciated her keeping me honest, and calling out any BS she saw, but mostly, she made me laugh every day.

Rob Kay, Former Global Director of Professional Services
Northland Controls

Alethea’s leadership style is both empowering and effective, fostering creativity within her team while ensuring alignment with organizational goals. Her keen instincts and sharp perception of corporate branding have been pivotal to Northland’s success. The cohesive branding initiatives she spearheaded have significantly elevated the company’s image and impact.

Kagan Ghan, Former General Manager, APAC
Northland Controls

Alethea is a consummate Marketing leader with a forward thinking sense of vision as well as the ability to implement her vision. She has a keen visual sense and builds brands like no one else I've encountered. Alethea also excels at managing people and team building. Her ability to attract, mentor, and retain top talent is a strength that comes naturally to her just as her tendency to bring out the best in people.

Russell Kaltschmidt, Former Director of People Development
Degenkolb Engineers

Alethea is a visionary in her field. Her combined creativity and management capabilities are unique and allow her to effectively lead a results-oriented yet innovative communications and marketing group.As co-chairs of the Founders' Awards committee, I gained insight into Alethea's strategic thinking and management skills.

Michelle Martin, Industry Colleague and SMPS Co-Chair
Higher Education Strategy Design Partnership, DPR Construction

Lifetime Achievement Award, SMPS SFBAC.

LET’S GET STARTED

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© Copyright 2024 | Alethea O'Dell.