Market research identifies huge opportunity & gap in the market . With more than 30,000 products in the $120 billion global physical security market, a lack of interoperability across platforms and products created security gaps, annoyed customers who were locked into proprietary technologies and prevented them from optimizing their security investment and program.

BlackBear.io an API-based library of drivers that connectsdisparate platforms.

• Launch at the industry’s largest global event
• Internal and external launch
• Press release and media campaign
• Email campaigns
• Paid content syndication
• ABM campaign
• Virtual roadshow
• Monitor, adjust and optimize

• $1 million ARR worth of opportunities in the proposal stage in five months, 45% greater than anticipated.
• Teaser campaign Achieved a 50% engagement rate.
• Used real-time analytics to monitor campaign performance, pivoting to prioritize channels with the highest ROI (increasing PPC ad spend by 20%, leading to a 40% jump in web traffic).