After being first to market with GSOC aaS, Northland continued to refine and enhance this Managed Service offering. As many competitors began to offer GSOC aaS, it was time to redefine and emphasize our differentiators. This product evolved into a first full-scale dynamic end-to-end security solution as a managed service. Enter Desiray: designed to provide organizations with a fully hosted, seamless and robust security solution, covering every aspect from infrastructure to day-to-day operations to system maintenance, interoperability, and health checks.
Differentiate what was once a first of it's kind and category defining product from the now crowded pack of providers.
Add features that no other GSOC solution offers: Full Hosting, Critical Event Management, System Maintenance and Management, Preventative Maintenance, Break-Fix. Create value proposition, personalized ICP messaging, and new tiered pricing model. Choose a slightly provocative name to increase attention and memorability. Then, reintroduce it to the market with a new name and identity that people will remember. Rollout internally and then externally, and start with an explainer video.
*Paid media
*Earned media
*Announce at the industry's largest showcase, ISC West
*Paid Linkedin Ads
*Webinar series on resilience
*Inbound and outbound campaigns with heavy emphasis on video
*SEO and SEM
*400% increase in web traffic to Northland's Desiray Solution page
*50% increase in MQL to SQL conversions
*Grew MS sales pipeline to largest in product's history
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