Based on client perception survey, the company was not perceived as innovative (a key brand attribute). It was obvious in the types of projects we were invited to pursue and the ones we weren't. The company was turning 70 and about to undergo a planned leadership transition and wanted the brand to reflect its position as an innovator, forward-minded design firm, balanced in the knowledge of being the world's oldest and foremost authority on earthquake engineering. It was critical to signal to our clients and partners that we were still pushing the edges of earthquake engineering and resilience.

We had to accept that perception is reality, so we embraced the fact that, yes, we had the wisdom of age on our side and reminded people of the energy of youth that our emerging leadership brought to the table. This mindset and culture allowed the firm to see every design challenge as a blank canvas, filled with infinite possibilities. In fact, we took the position of being unlimited, by design! The campaign breathed new life into our brand perception, our culture, and our revenue!

• Website and social media campaigns
• Email campaigns
• Print and digital ad campaigns
• Earned media
• Trade show exhibits
• 6 celebrations in each office location
• A book documenting the history of the firm

• 15% increase in website traffic: Visitors engaged with the anniversary content, staying on the site 20% longer than average.
• Generated 25 new project opportunities worth more than $4 million in revenue.
• More than 500 attendees across regions, 50% higher than anticipated.
• Post-event surveys revealed high satisfaction, with attendees rating the event 5 out of 5 on average.
• 1000+ user generated content: Customers and employees generated stories and photos celebrating their experiences with the brand, creating a repository of user-generated content for future campaigns.
• 50% follower growth: On LinkedIn alone, the company's follower count grew by 50% as a direct result of the campaign's reach and engagement.
• 25% conversion rate on landing page: Visitors were highly engaged, with 25% filling out forms for exclusive anniversary content.
• Revenue impact: 20% YOY revenue increase during the campaign period, largely attributed to the anniversary campaign.
• Brand loyalty and retention: Customer satisfaction and retention improved by 15%, with NPS scores increasing by 10 points post-campaign.