Sales Qualified Leads Surge 50% with Digital Overhaul and Content Strategy
A dated website hindered lead generation. This company revamped their site, optimized SEO, and launched targeted content campaigns (including ABM). This multi-pronged strategy boosted organic traffic by 35%, increased referrals by 50%, improved user engagement, and significantly increased MQL-to-SQL conversions. 3/4 of their largest clients originated from content engagement, demonstrating the power of this approach.
The website was dated and we were not receiving qualifiedleads. The content that existed was only posted on the website, bounce rateswere high and organic traffic was below industry benchmark. We needed to driveleads for multiple new service lines and increase conversions from marketingqualified leads (MQLs) to sales qualified leads (SQLs) with very limitedbudget.
- Website redesign to incorporate robust Resources section
- Technical SEO and Content SEO optimization
- Social media promotion of content on our channels
- ABM campaigns with highly curated and personalized content
- Social media campaigns promoting content and driving traffic to website
- 35% increase in organic traffic in three months and consistently outperformed industry benchmark by 20%
- 50% increase in referral traffic from other social media channels
- Time on pages increased 30% and bounce rates dropped by 40%
- 30% increase in MQL to SQL conversion
- 20% increase in newsletter signups
- Domain authority increased from 40 to 60
- 3 out of 4 of Managed Services largest clients started the customer journey with a whitepaper download or webinar registration
- CPA reduced by 40% compared to paid ads
Who is data driven marketing?
Our ambitious and dedicated team is made up of people looking to change the world, and leave it a cleaner place for the next generations.
How data-driven marketing boosts your business
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