When I arrived at Northland, employees routinely named communication as a major problem, and survey feedback highlighted that employees had no idea what management was working on or where the company was headed. The company was going through a fast growth phase with lots of new employees who needed to understand the core values, vision, and direction of the company in order to maintain engagement. Additionally, the intranet was a Google site with no clear hierarchy of information, it was difficult to find the information employees wanted quickly, and it did not reflect the brand appropriately. It was a virtual Wild, Wild West that needed to be wrangled in order to be useful.

• Intranet Redesign
• Weekly newsletter
• Yammer real-time shoutouts, cross-office competitions, and community news
• Monthly All Hands meetings     

• 90%+ adoption rate of intranet within 3 months of launch.
• 50% increase in intranet daily active users.
• 40% reduction in time spent searching for information on intranet.
• Improved findability: 85% of employees report finding what they need in under 1 minute.
• 40% increase in employees rating internal tools as “very useful” or “excellent.”
• 50% improvement in click-through rates for critical updates or campaigns.
• Open rates of 60%+ on internal newsletter(compared to industry averages of 30-40%).
• Communication regularly sited as effective in quarterly eNPS.
• 90+% voluntary attendance at All Hands with 40%engagement in Q&A.
• 300% increase in engagement across all internal coms platforms.